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Steinway Showcases Topaz and Malachite at Music China(12/31/2008)
Shanghai, China December 31, 2008 — Steinway & Sons, makers of the finest pianos in the world, participated in the Music China, Asia‘s largest international music show, on October 9-12, 2008. At the event, Steinway showcased not only its signature Boston and Essex brand pianos, but also the rare Topaz and Malachite pianos from the Steinway Crown Jewel collection.
All the pianos in the Crown Jewel collection use choice timber, cut from the same tree, for a unique luster and texture in their facing wood. The pianos also feature an artistic outer casing. The Topaz is hand-crafted from choice mahogany, lending an extraordinary splendor and sense of warmth to this classic upright model. The Malachite Grand, a centerpiece of the Crown Jewel Collection, is made of highest-quality amber and features show-stopping glittering stripes and flecks. Both models are renowned for their value, not just as exquisite musical instruments crafted by the finest piano makers in the world, but also as one-of-a-kind works of art.
As an exhibitor for four years, Steinway recognizes Music China as a valuable opportunity for international exposure. ”Music China gives us the chance to meet perspective dealer representatives throughout China and people we‘ve seen in the past who are more interested in the Steinway family of products as the market continues to grow in terms of wealth,” said John A. Patton, General Manager, Steinway Piano (Shanghai) Co. Ltd. “More cities are interested now in carrying our product, so Music China gives us a good forum to meet with them.”
About Music China
Music China is Asia‘s largest international music show. The event showcases leading Chinese and international brands of almost every conceivable music product and accessory. Music China attracts thousands of visitors each year, with a record 43,238 attending the 2008 event. Music China 2008 was organized jointly by the China Music Instrument Association (CMIA), INTEX Shanghai, and Messe Frankfurt.
About Steinway & Sons
Since 1853, Steinway pianos have set an uncompromising standard for sound, touch, beauty, and investment value. Handcrafting each Steinway requires up to one full year, and the result is an instrument of rare quality and global renown. Not surprisingly, Steinway remains the choice of 9 out of 10 concert artists, and it is the preferred piano of countless musicians, professional and amateur, throughout the world. More information is available at www.steinway.com.
Contact:
Heidi Dettinger, Steinway & Sons
(718) 204-3116 or hdettinger@steinway.com
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