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Steinway Unveils Limited Edition Signature Series(11/21/2008)

With Bruce Hornsby's Selection of Model B Grands



LONG ISLAND CITY, NY — November 20, 2008 — Steinway & Sons, widely recognized as manufacturer of the finest pianos in the world, announced today the introduction of its new Limited Edition Signature Series, featuring Steinway Artist and three-time Grammy winner Bruce Hornsby. Mr. Hornsby visited the renowned Steinway factory in Long Island City, NY on November 10 to select pianos to be offered as part of the first Celebrity Signature Series. "No two handmade Steinway pianos are the same - each instrument has a slightly different feel, touch, sound and personality. In the factory Selection Room, Bruce selected ten pianos based on his preferences for overall performance and quality of sound", said Todd Sanders, Vice President of Sales and Marketing for Steinway & Sons.

Each of the Steinway Model B grands selected by Mr. Hornsby has been personalized with the artist's signature. Also included with each piano will be a Certificate of Authenticity, an autographed photo, and a signed deluxe boxed set of CDs and DVD. A portion of the proceeds from the sale of each piano in this limited series will be donated to the National Fair Housing Alliance, one of Mr. Hornsby's favorite charities. The N.F.H.A. works to eliminate housing discrimination and to ensure equal housing opportunity for all people through leadership, education, outreach, public policy initiatives and advocacy.

For information on where to view one of these unique pianos, contact Steinway & Sons at (718) 721-2600 or your local Steinway & Sons authorized dealer.

The instruments selected by Bruce Hornsby are but the first in a series of celebrity-Selected Steinways which will be presented by Steinway & Sons in collaboration with its illustrious artist family. Steinway Artists are not paid to play or endorse the Steinway but choose the Steinway for personal or professional use because of the piano's celebrated responsiveness in touch and tone. "I have 27 feet of Steinways," said Mr. Hornsby, referring to the three 9 foot long Model D grands he owns. "The sound of the Steinway is unmatched by any other piano."

Mr. Hornsby's thirteen albums have sold over 11 million copies worldwide. The title cut from The Way It Is was the most played song on American radio in 1987, winning the ASCAP "Song of the Year" award.

Steinway & Sons was founded in 1853 by German immigrant Henry Engelhard Steinway in a Manhattan loft on Varick Street. Steinway's revolutionary designs and superior workmanship have received international recognition from its inception. Today the Steinway factory in Astoria, Queens produces 2,000 pianos a year. Each instrument is unique and is hand-crafted of select woods by craftsmen from around the world.

About Steinway & Sons
Since 1853, Steinway pianos have set an uncompromising standard for sound, touch, beauty, and investment value. Handcrafting each Steinway requires up to one full year, and the result is an instrument of rare quality and global renown. Not surprisingly, Steinway remains the choice of 9 out of 10 concert artists, and it is the preferred piano of countless musicians, professional and amateur, throughout the world. For further information, please visit the Steinway website www.steinway.com.

For further information on the National Fair Housing Alliance visit www.nationalfairhousing.org.

For further information on Bruce Hornsby visit www.brucehornsby.com.

CONTACT:
Heidi Dettinger
(718) 204-3116
hdettinger@steinway.com



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