Steinway & Sons - Steinway Pianos - Eight Keys to Remember - Key No. 3

Key No. 3 - Endorsement

Reputation is everything.
Ask the advice of those who know.

Those people most knowledgeable about pianos are teachers, technicians and performers. There is no reason you should not solicit their guidance and recommendations.

A professional teacher views a piano as an instrument of artistic expression. Will it help you learn quickly and easily? Does it have sufficient capacity so you won't "outgrow" it in a few years? Will it sound as the composer means the music to sound? A revealing question to ask any teacher, however, is which piano fulfills his or her dreams.

The overwhelming reply is "Steinway."

Another wise step is to seek the opinion of the person who will keep your piano in tune. Technicians see pianos as music-making machines. They look for integrity of design and flawless construction. They look for balanced tone and effortless response from all the keys. Invariably they look for the name Steinway.

Performers of course depend on their pianos for their livelihood. But performers are also artists. In their hands the instrument becomes pallet, brush, clay, voice - the medium to interpret and express the gift of music they offer others.

No one is ever paid to play or endorse a Steinway piano. Yet, today it is the instrument of choice for nearly every concert artist in the world.

"I insist on Steinway. In concert, in recording, even in my home. I use only the best and the best is Steinway."
Roger Williams

"I have long admired Steinway pianos for their qualities of tone clarity, pitch consistency, touch responsiveness, and superior craftsmanship."
Billy Joel

"I choose the Steinway piano because of its rich depth of tone, gigantic range of timbres, and the unique individuality of each instrument."
Marcus Roberts

"The more I hear nuances of sound, the more I realize the wealth of colors only the Steinway produces."
Murray Perahia