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Key No. 5 - Name

Before It Makes a Sound
It Makes a Statement

When you walk about a piano showroom and survey the makers' names inscribed on the instruments, what impressions come to mind?

The name Steinway on a piano singles it out from every other piano in the room, and every other piano in the world.

It tells you this instrument has been built, piece by piece, by master craftsmen, who take a year in its creation, because it must measure up not only as a technical masterpiece but as a musical masterpiece.

The name tells you this piano is a direct descendent of those which pioneered, then refined, virtually every step forward in the development of the instrument today. Always matching the ideal as stated by Henry E. Steinway in 1853: "Build the best piano possible."

A concert Steinway waiting on stage foretells of a magical musical experience. It announces to the audience that the ultimate means to express ultimate talent is in place, ready to perform.

In a similar way, a Steinway piano in your home speaks of discernment, love of music and the potential to excel. The name alone is an eloquent expression of your artistic and personal values.

"A Steinway is a Steinway. And there is nothing else like it in the world."

— Arthur Rubinstein