NEW YORK CITY, NY (June 23, 2017) – Steinway & Sons today announced the latest development in its ongoing collaboration with the Central Conservatory of Music (CCOM), Beijing. Yesterday, during a special reception and celebration at Steinway Hall in New York City, Steinway and CCOM leaders cut a ceremonial ribbon to open the doors of the new American Teaching Studio of Chinese Traditional Music from Central Conservatory of Music. This teaching studio will house artifacts and artwork of Chinese cultural significance and will be used for teaching Chinese traditional music and instruments.

During the celebration event, CCOM President Yu Feng was honored for his commitment to forging an energetic and productive partnership with Steinway to advance the teaching of traditional and contemporary Chinese music in America. In addition, a special musical performance featured visiting musicians playing traditional Chinese instruments and a recital by Steinway Artist Cheng-Zong Yin, one of the most renowned pianists in the world. 

Steinway artist Cheng-Zong Yin is applauded post-performance.
CCOM president Yu Feng (left) & CEO of Steinway Ron Losby (right) cut the ribbon together.
Visiting musicians playing traditional Chinese instruments.

The Central Conservatory of Music is China’s leading music school, and its piano department is recognized as an All-Steinway School. Among the Conservatory’s most prestigious alumni are Steinway Artists Lang Lang and Yuja Wang. The school has enjoyed a long collaboration with Steinway & Sons, and the grand opening of the new Steinway Hall studio marks the latest achievement in the partners’ effort to create synergies between Chinese and American piano teachers, students, and performing artists.  

“For many years, Steinway has enjoyed great synergies with Chinese pianists, and this new teaching studio, in the heart of New York City, is an important development in our company history and cultural history.”

Ron Losby  

“For many years, Steinway has enjoyed great synergies with Chinese pianists, and this new teaching studio, in the heart of New York City, is an important development in our company history and in our cultural history,” said Ron Losby, CEO of Steinway Musical Instruments. “On behalf of everyone at Steinway & Sons, I extend tremendous thanks to President Yu Feng for his ongoing partnership. We are looking forward to watching the studio become an important center for Chinese piano music and traditional music.”

Yu Feng expressed his excitement for establishing the CCOM Teaching Center for Chinese Music in New York and said he expected more collaborations with Steinway and exchanges between Chinese and American musicians in the future.

About Steinway & Sons
Since 1853, Steinway pianos have set an uncompromising standard for sound, touch, beauty, and investment value. Because of a dedication to continuous improvement, today’s Steinway remains the choice of 9 out of 10 concert artists, and it is the preferred piano of countless musicians, professional and amateur, throughout the world. For more information, visit www.steinway.com.

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