If you are currently a piano dealer representing other brands or a piano loving entrepreneur interested in starting a new business Steinway & Sons is looking for piano dealers in the Americas market to represent the world’s finest pianos. We have many longtime dealerships that have a long track record of success for Steinway. In addition to our legendary Steinway & Sons brand, our dealers also represent our Boston and Essex pianos lines, providing options at lower price points for potential buyers. In 2016, Steinway & Sons launched Spirio, our high resolution player piano that allows for beautiful acoustic piano music on a Steinway any time – at the touch of an iPad. This revolutionary product opens up another customer base for us beyond professional pianists and serious musicians, embracing the piano music enthusiast.

Becoming a Steinway & Sons authorized dealer also allows you to partner with professional orchestras, world class music conservatories, houses of worship, recording studios and performance venues. For more information on how to become a Steinway & Sons authorized retailer and joining the world’s finest group of piano retailers, please contact us by using the form below and connecting with us. All inquiries will be kept strictly confidential.