BURBANK, Calif., October 18, 2023 – To celebrate 100 Years of Disney, the company has collaborated with Steinway & Sons to create Limited Edition pianos inspired by the beloved character that started it all, Disney’s Mickey Mouse. Showcasing the evolution, innovation and artistry of the past century, the collaboration unites the two historic companies together for the first time and invites audiences around the world to discover the power of music and Disney.
A world-class collectible, the Steinway x Disney: Mickey Mouse Limited Edition piano perfectly blends timeless artistry and whimsical charm to create a harmonious masterpiece for the eyes, ears, and heart. Programmed with 100 songs to commemorate a century of Disney storytelling, the unique piano features a wide selection of treasured musical numbers to choose from.
The collaboration was unveiled to the world last night on ABC’s “Dancing with the Stars.” Revealed as part of “Disney100 Night” and introduced by host Alfonso Ribeiro, composer, producer, pianist and Steinway Artist Chloe Flower joined the 11 remaining couples in studio to showcase the exquisite instrument as participants danced to songs from beloved soundtracks from Disney’s most cherished films. In addition to performing on “Dancing with the Stars” for the first time, Chloe is celebrating the release of her forthcoming holiday album, Chloe Hearts Christmas available November 1.
For more than a century, Steinway has captivated global audiences and united people through music. “We’re thrilled for Steinway and Disney to collaborate in celebration of cherished stories and characters, as well as our historic legacies that have transcended borders, generations and have delighted audiences,” said Rob Polan, Vice President, Special Pianos, Steinway & Sons. “We couldn’t have asked for a more perfect moment to remember this milestone than watch the piano come to life on “Dancing with the Stars.”
Crafted with passion and precision, each of the 25 pianos in this collection will be hand painted. The vibrant masterful vision which includes artworks of Mickey Mouse was created by acclaimed Italian artist Elena Salmistraro. The finished piece comes complete with a high-polished white bench. Created for music lovers and piano aficionados alike, the Steinway x Disney: Mickey Mouse Limited Edition piano features Steinway’s signature SPIRIO | r technology, the world’s finest high-resolution player piano capable of live performance capture and high-resolution recording and playback. The bespoke piano’s music library will be continually updated.
“I’ve been inspired by Mickey Mouse’s lively character, curiosity and joy since I was little,” said Salmistraro. “The piano’s white background represents the sketch board that Mickey Mouse was originally created on years ago while rich and colorful tones give energy to his iconic characteristics. The blue gradient represents the movement of music around him, brought together through the gold rivers to create a symphony of sound."
Adding an extra touch of Disney magic to the launch events, leading global pianist, Disney fan and Steinway artist Lang Lang surprised a group of Disney fans in New York City with an intimate performance.
To watch “Dancing With the Stars” special “Disney100 Night” episode and hear the piano’s spectacular sounds, visit Disney+ and Hulu. To hear Lang Lang play Disney classics, stream Lang Lang Plays Disney on Disney+.
Pricing for the Steinway x Disney: Mickey Mouse Limited Edition pianos is available upon request. For serious inquiries, please reach out to Steinway & Sons directly and a sales representative will be able to assist.
About Steinway & Sons
Since 1853, Steinway pianos have set an uncompromising standard for sound, touch, beauty, and value. Because of a dedication to continuous improvement, today's Steinway remains the choice of 9 out of 10 concert artists, and it is the preferred piano of countless musicians, professional and amateur, throughout the world. For more information, visit www.steinway.com.
ABOUT CHLOE FLOWER
Visionary artist Chloe Flower became the most talked about pianist in the world after a show-stopping performance with rap queen Cardi B at the 2019 Grammy Awards, launching her into viral fame nearly overnight and prompting her major label debut with Sony Music Masterworks. The Pennsylvania native began playing the piano at the age of two, studying at Manhattan School of Music and London’s Royal Academy of Music before meeting her mentor, the 12-time GRAMMY Award-winning R&B singer-songwriter and producer, Kenny ‘Babyface’ Edmonds. In the years since, Chloe has collaborated with some of the biggest names in music, including artists like Meek Mill, Lil Baby, Celine Dion, 2Chainz and Nas as well as producers like Mike WiLL Made-It (Miley Cyrus / Beyonce) and Tommy Brown (Ariana Grande / Justin Bieber). Releasing her self-titled debut in 2021, Chloe has coined the term “popsical” to describe her imitable style, which infuses classical music with a contemporary pop sensibility. As a champion of music education, she is the youngest board member of the Liberace Foundation. An official Steinway Artist, Chloe proudly celebrates her Asian heritage and culture and is a fierce advocate for women's representation — particularly women of color — in the music industry. Next up, Chloe’s new holiday album - Chloe Hearts Christmas (Sony Masterworks) - arrives November 1, 2023.
The Walt Disney Company marked its 100th anniversary on Oct. 16, 2023, and throughout the year, continues to celebrate the fans and storytellers who have sparked the joy and magic that is Disney over the last century. Disney100 is also a celebration of timeless storytelling and unforgettable characters that have entertained and inspired people of all ages for 100 years. Disney100 will offer exciting opportunities for fans and families of all ages to relive their most beloved Disney memories and to delight in new heartwarming stories and experiences tied to this momentous milestone, across renowned Disney studios, Disney Parks and Experiences around the globe, and more.
Disney Consumer Products, Games and Publishing
Robyn Sheckler, Public Relations Manager, Communications
Steinway & Sons